In the Face of Pain

Purdue Pharma needed a better way to feature advocates for pain management and therapies on the In the Face of Pain site. Prior to this scope of work being approved, existing meta such as Voices of Hope (audio interviews), Advocate Perspectives (videos), and Stories of Inspiration (interview transcripts) were spread across several pages.

I collected the meta and associated it with its respective advocate. Custom WordPress back-end queries were fed via Ajax to mustache templates on the front-end.

Now visitors can filter advocate profiles by pain category and more easily find the content that interests them.