At a certain point, admins using the MasterCard Newsroom found themselves their own worst enemy by over-categorizing posts and abusing tags. They decided to approach from a new angle: to focus content by properly utilizing custom post types (News Briefs, Press Releases, Digital Press Kits, Images, and Videos), and to round it out by cross-categorizing using custom taxonomies.
The MasterCard Engagement Bureau was a success, despite a revolving scope of work and major css restyling.